Rethinking The Food Label

In the continued pursuit of destroying the joy of eating, UC Berkeley is holding a contest to design a food label that better breaks down nutritional contents. Most of the ideas use big numbers and colors and pie graphs to really drive the point home. So we can live long, bland lives or shorter guilt-ridden ones.   

Blissful indifference is becoming a commodity. Maybe there'll be black market markets spring up in the bad part of town, where you can buy foods with these labels filed off. Or what if there was just a serum of nutritionally perfect goo that we could have flowing directly into our veins? And you'd never have to eat or worry about nutrition or be hungry or get fat? Ah, yes, we have that - it's called total parenteral nutrition, and it turns you yellow and then kills you.


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